Voice technology is transforming customer experiences. It’s now more important than ever to be able to understand customers as they vocalize their wants, needs and preferences and expect their desired outcome in an instant.
Once a novelty, voice-enabled assistants are now an everyday presence in our lives – whether they reside in the operating system of a mobile phone, the dashboard of a vehicle, or in the intricate wiring of a smart speaker. Not only are they more commonplace, they are increasingly expected to work beyond the basics. Templated answers that miss the mark, or phrases such as, “I’m sorry, could you repeat that”, simply don’t cut it.