Earlier this week, DefinedCrowd was Featured in Jornal Económico, a premium financial publication in Portugal. We’ve translated the article from the original Portuguese for our English- speaking friends. Enjoy!

Original Article by
António Sarmento

Founded in Seattle, USA, DefinedCrowd is a startup specializing in training data for Artificial Intelligence. The company counts Amazon, IBM, and EDP as investors and clients. 

DefinedCrowd provides services so that data scientists can gather, structure, and enrich datasets for Artificial Intelligence, helping companies improve speed to market and the overall quality of their AI products. DefinedCrowd accelerates enterprise AI initiatives by combining machine learning technology with human-in-the-loop collection processes. Founded in August 2015 by entrepreneur Daniela Braga, the company is headquartered in Seattle, has R&D centers in Lisbon and Porto, and a sales office in Tokyo. 

Three months after its founding, the company opened their first R&D office at Startup Lisbon. Since then, DefinedCrowd has blossomed from an initial team of three employees to a workforce of more than 70 that is still growing.

In 2016, the company raised $ 1.1 million in seed funding, with investors such as Sony, Amazon Alexa Fund, Portugal Ventures, and Busy Angels.
In July 2018, DefinedCrowd closed a Series A funding worth $11.8 million, led by Evolution Equity Partners. EDP Ventures, Mastercard and Kibo Ventures joined as new investors, while Sony, Amazon, Portugal Ventures and Busy Angels bolstered their investments with additional capital for the data company.

“It is important to raise capital if we want to move fast, especially in the technological sector.”   

Daniela Braga to Jornal Económico

This influx of capital is being used to accelerate product development and accelerate team growth. Two-thirds of DefinedCrowd’s 70 employees work out of Portugal. The company expects to add 80 more team members by the end of 2019.

Over the past six months, DefinedCrowd has announced three partnerships: a formal designation as an Amazon Alexa Skills partner, a product integration with IBM Watson Studio; and participation as a featured vendor in Microsoft‘s co-sell program.

DefinedCrowd’s platform provides industry-agnostic data services and can support text, audio, and image annotation. The company’s clients span industries as a result: from Fintech, to Retail, Healthcare, Utilities, and the Internet of Things. Their client portfolio consists mostly of Fortune 500 companies, including BMW, MasterCard, EDP, José de Mello Saúde, SoftBank, Yahoo Japan, Randstad, and Nuance

DefinedCrowd’s goals are ambitious. The company aims to become the world’s number one AI data provider through expanding their client-base and forging new partnerships with industry leaders. 

With a degree in Portuguese Language and Literature, Daniela Braga has spent her career examining the rigorous use of language, the perfect foundation for her business. “We deal daily with data in 70 languages and dialects. Our clients need, at a minimum, native-level speakers and sometimes even require linguists or specialists in language sciences for all of them” says the entrepreneur.

After graduating with a master’s degree in applied linguistics, she went on to earn a PhD in Speech Technologies at the Faculty of Engineering at the University of Porto and taught at the University of A Coruña for two years before joining Microsoft (whom she worked for in Portugal, China and the United States).

After leaving Microsoft in 2013, Daniela moved to American company Voicebox. Simultaneously, she was invited to teach Data and Crowdsourcing for Speech Technologies at the University of Washington. It was during this time that she saw the gap between the Artificial Intelligence data scientists wanted to develop and the training data available to build it. She decided to found her own company as a result.

Waving a well-paid job goodbye, and with few personal resources, she started meeting with investors in Seattle, and quickly received an initial check: $ 200,000 in financing to start her business. A business that is now signing contracts with some of the largest companies in the world.

DefinedCrowd is in constant growth and employee numbers have been updated to reflect our current position.