Core Values

Be Brave

We empower our team with skill-building and growth opportunities, motivational support and a culture of mutual respect and accountability.

Be Authentic

We promote mastery by providing tools, coaching and expertise that enable our team to become the best they can be.


We contribute through engaged listening, question-asking, and constructive feedback. Helping to build a smarter world is the motivation for everything we do.


We work better together and put our team in a position to succeed. As a global company, we make sure to always stay connected.

Own it

At DefinedCrowd, we want everyone to feel like the boss of their own business. We don’t hope things will happen. We make thinks happen.

Be Brave

Be Authentic



Own it



We raise a Series B funding round worth U$50.5 million, the largest ever Series B round to be raised by a female-founded AI company in the US. We also feature in the top 50 of Forbes’s Best Startup Employers.


Officially named one of CB Insights’ ‘100 most promising AI startups’, the first half of 2019 sees us double our team to over 100 employees worldwide, obtain the coveted ISO 27001 certification and announce the launch of our brand new Neevo app. The year ends with another accomplishment: ranking in Forbes AI 50 Most Promising Artificial Intelligence Companies.


We close a Series A funding worth $11.8 million led by Evolution Equity Partners, open an office in Tokyo, announce an Amazon Alexa Skills partnership and a product integration with IBM Watson Studio, and are designated as a featured vendor for Microsoft‘s co-sell program.


We launch Neevo, the human intelligence half of our product equation, open our third office in Porto and releases an alpha version of our Software-as-a-Service (SaaS) platform.


We launch our smart data platform and receive a seed round of $1.1 million from investors including Sony, Amazon Alexa Fund, Portugal Ventures and Busy Angels.


CEO Daniela Braga founds the company in Seattle, WA and opens an R&D center in Lisbon, Portugal.


Daniela Braga

Founder & CEO

Daniela is the creator and driving force behind DefinedCrowd, with over eighteen years’ experience in speech technology in both academia and industry. Alongside her role as our CEO, she is also a regular guest lecturer at the University of Washington and author of more than 90 scientific papers and several patents. Previously at Microsoft, she was involved in the creation of Cortana. She then formed the Data Science team for Voicebox Technologies where she introduced crowdsourcing for big data solutions. She has a deep passion for people and enjoys keeping active through hiking, skiing and learning new things, from the latest technology to how to dance or sail.

Walter Benadof


Walter focuses on business development, global expansion, revenue generation and customer interaction while maintaining exceptional operational efficiencies. Walter has over 35 years of international business experience in the real estate, hotel and forestry industries with companies such as Westin Hotel & Resorts and Weyerhaeuser. Walter is an entrepreneur, manager and investor in the start-up community. In his free time, Walter enjoys golf, fishing and travel.

João Freitas


João coordinates all IT and AI initiatives and manages the EU operations. He has more than 13 years’ experience in software development, machine learning and crowdsourcing, and holds a PhD in the areas of speech technology and human-computer interaction. João has filed several patents and published over 30 articles in peer-reviewed international conferences and journals. He is the author and co-author of a book and several chapters, and also a keen juggler.

John Schumacher

Sr VP DefinedWorkflows

John came to DefinedCrowd from IBM, bringing with him not only a wealth of enterprise experience, but also the perspective of having been a DefinedCrowd customer. He has had many roles in his career ranging from technical sales, to product management, system architecture, strategy, acquisition integration, and engineering.  Most recently he was Vice President of Product Management and Engineering with responsibility for IBM’s speech offerings as well as their AI globalization, language, and industry expansion efforts. John has a BS in Psychology and Biology, a MS in Computer Science, and was working toward a PhD in Computation Linguistics when he left academia prematurely to join IBM Research. In his free time, he enjoys running, playing guitar, and hiking.

Beth Malloy

VP of Finance

Beth oversees everything financial at DefinedCrowd, including forecasting, budgeting and day to day accounting. Beth has had over 25 years’ experience in both public and private accounting, across various industries with a focus on technology companies. Prior to DefinedCrowd, Beth worked for NLU company Voicebox Technologies, was a Taylor+Malloy partner and started her career at Deloitte. In her spare time, Beth enjoys traveling, playing golf and spending time with family and friends.

Mark Bomber

VP of Marketing

Mark directs all strategic and tactical marketing programs for DefinedCrowd. With over 20 years of technical marketing experience, Mark has worked in a variety of industries including semiconductor, aerospace and security. Before joining DefinedCrowd, Mark worked for startups as well as large enterprise companies such as Motorola, GE and Tyco. He holds a BSEE and MBA and in his spare time enjoys swimming, kayaking and reading.

Francisco España

VP of DefinedCrew

Francisco is a computer scientist with a strong passion for strategy, innovation, user experience and using software as a superpower. He joined DefinedCrowd because he found it intellectually seductive to directly influence the AI industry as it evolves and help companies transform themselves. After living abroad for 14 years, he made the move back home to Portugal in order to join our Lisbon-based team (although, in case his name doesn’t give it away, Francisco is also half Spanish.) When not on his laptop, you’ll find him riding motocross and being an amateur mechanic.

Teresa Nascimento

VP of People

Teresa runs Human Resources, people development, talent acquisition and compensation at DefinedCrowd. Over the last 20 years she has worked across a range of HR disciplines as well as industries with companies such as Microsoft, Deloitte, and Millennium. Teresa´s background as a psychologist has helped her in her professional life to support leaders and teams as a coach and a mentor, which she loves.
Courage, drive and passion are some of the key characteristics that describe her personality and work style. Always with a twist of humor, sense of balance and team spirit, Teresa’s passion is to see others succeeding and growing both in their careers and personal lives. In her free time, she enjoys, travelling, meditating and live music.

Andrew Michalik

VP of Engineering

My family and I have been exploring the world for over four years as part of a long-term plan to live and learn abroad. We’re a chill family of four (girl & boy, 14 & 12) and are excited to be headed to Lisbon. I come to DefinedCrowd via Los Angeles (Sony Pictures, and my own startup), San Francisco (Rackspace), Singapore (Grab) and most recently Brazil (Nubank). In addition to having a passion for science and technology, I also enjoy swimming, Danzan Ryu JuJitsu, surfing, sailing, running, and socializing. You can learn more about me on my website,