Vision & mission

Combining human intelligence and machine learning for a data-driven evolution.

Our mission is to accelerate the evolution of AI initiatives with a quality-focused data platform that combines the best of machine learning and human intelligence. Meet DefinedCrowd, your partner in data.

Core values

Empowerment

We empower our team with skill-building and growth opportunities, motivational support and a culture of mutual respect and accountability.

Mastery

We promote mastery by providing tools, coaching and expertise that enable our team to become the best they can be.

Contribution

We contribute through engaged listening, question-asking, and constructive feedback. Helping to build a smarter world is the motivation for everything we do.

Collaboration

We work better together and put our team in a position to succeed. As a global company, we make sure to always stay connected.

Empowerment

Mastery

Contribution

Collaboration

History

2019

Officially named one of CB Insights’ ‘100 most promising AI startups’, the first half of 2019 sees us double our team to over 100 employees worldwide, obtain the coveted ISO 27001 certification and announce the launch of our brand new Neevo app.

2018

We close a Series A funding worth $11.8 million led by Evolution Equity Partners, open an office in Tokyo, announce an Amazon Alexa Skills partnership and a product integration with IBM Watson Studio, and are designated as a featured vendor for Microsoft‘s co-sell program.

2017

We launch Neevo, the human intelligence half of our product equation, open our third office in Porto and releases an alpha version of our Software-as-a-Service (SaaS) platform.

2016

We launch our smart data platform and receive a seed round of $1.1 million from investors including Sony, Amazon Alexa Fund, Portugal Ventures and Busy Angels.

2015

CEO Daniela Braga founds the company in Seattle, WA and opens an R&D center in Lisbon, Portugal.

Leadership

Daniela Braga

Founder & CEO

Daniela is the creator and driving force behind DefinedCrowd, with over eighteen years’ experience in speech technology in both academia and industry. Alongside her role as our CEO, she is also a regular guest lecturer at the University of Washington and author of more than 90 scientific papers and several patents. Previously at Microsoft, she was involved in the creation of Cortana. She then formed the Data Science team for Voicebox Technologies where she introduced crowdsourcing for big data solutions. She has a deep passion for people and enjoys keeping active through hiking, skiing and learning new things, from the latest technology to how to dance or sail.

Walter Benadof

COO

Walter focuses on business development, global expansion, revenue generation and customer interaction while maintaining exceptional operational efficiencies. Walter has over 35 years of international business experience in the real estate, hotel and forestry industries with companies such as Westin Hotel & Resorts and Weyerhaeuser. Walter is an entrepreneur, manager and investor in the start-up community. In his free time, Walter enjoys golf, fishing and travel.

João Freitas

CTO

João coordinates all IT and AI initiatives and manages the EU operations. He has more than 13 years’ experience in software development, machine learning and crowdsourcing, and holds a PhD in the areas of speech technology and human-computer interaction. João has filed several patents and published over 30 articles in peer-reviewed international conferences and journals. He is the author and co-author of a book and several chapters, and also a keen juggler.

Beth Malloy

VP of Finance

Beth oversees everything financial at DefinedCrowd, including forecasting, budgeting and day to day accounting. Beth has had over 25 years’ experience in both public and private accounting, across various industries with a focus on technology companies. Prior to DefinedCrowd, Beth worked for NLU company Voicebox Technologies, was a Taylor+Malloy partner and started her career at Deloitte. In her spare time, Beth enjoys traveling, playing golf and spending time with family and friends.

Mark Bomber

VP of Marketing

Mark directs all strategic and tactical marketing programs for DefinedCrowd. With over 20 years of technical marketing experience, Mark has worked in a variety of industries including semiconductor, aerospace and security. Before joining DefinedCrowd, Mark worked for startups as well as large enterprise companies such as Motorola, GE and Tyco. He holds a BSEE and MBA and in his spare time enjoys swimming, kayaking and reading.

Aya Zook

General Manager of Asia-Pacific

Aya leads all activities for DefinedCrowd Asia. Prior to DefinedCrowd, Aya has spent 10 years at Microsoft in various senior roles such as product management in online and search divisions and managing marketing teams and partnerships for its startup accelerator and venture initiatives. In his free time away from a laptop, Aya enjoys exotic food, traveling to far away destinations and 70s cinema.

Sara Oliveira

Director of Product

Sara is responsible for driving all phases of product including conception, implementation, and launch of DefinedCrowd’s self-service SaaS platform and crowdsourcing product. With 8+ years experience developing digital products such as voice recognition and virtual reality environments, Sara develops emerging technologies aligned to business needs and strategy. She has a passion for design thinking, and in 2013 was honored with an international award – Young Lions of Cannes Portugal. Sara is a dance lover, running fan and enthusiastic traveler.

Daan Baldewijns

Director of Customer Success

Daan manages the project execution team at DefinedCrowd and ensures the successful running of customer projects. Daan has over 15 years’ experience in computational linguistics and tech project management. Before joining DefinedCrowd, Daan worked as a long-time linguist and project manager at Microsoft, Portugal. He began his career as a programmer in Belgium. In his spare time, Daan tries to understand the mysteries of wood grain, meditates by sharpening tools, and unwinds by riding his motorcycle and reading.

Brunno Ribeiro

Director of HR

Brunno runs all our human resources, talent acquisition and facilities operations. Originally from Brazil, he has lived in the UK, Spain and now Portugal. Brunno spent four years in supply chain management before specializing in HR for the last decade. He has worked across a range of industries and consulted for diverse and leading brands such as Deloitte, Chanel, Nissan and PWC, as well as a range of tech startups. He loves travelling, reading fantasy literature by authors such as Borges and Kafka, and he also enjoys a good TV spy show.