Core Values

Be Brave

We empower our team with skill-building and growth opportunities, motivational support and a culture of mutual respect and accountability.

Be Authentic

We promote mastery by providing tools, coaching and expertise that enable our team to become the best they can be.


We contribute through engaged listening, question-asking, and constructive feedback. Helping to build a smarter world is the motivation for everything we do.


We work better together and put our team in a position to succeed. As a global company, we make sure to always stay connected.

Own it

At DefinedCrowd, we want everyone to feel like the boss of their own business. We don’t hope things will happen. We make them happen.

Be Brave

Be Authentic



Own it



We raised a US$50.5 million Series B round of funding, the largest ever Series B round to be raised by a female-founded AI company in the US.  We were also featured in the Forbes Top 50 Best Startup Employers. 


Officially named one of CB Insights’ ‘100 most promising AI startups’, the first half of 2019 saw us double our team to over 100 employees worldwide, obtain the coveted ISO 27001 certification and announce the launch of our brand new Neevo app. The year ended with another accomplishment: ranking in Forbes AI 50 Most Promising Artificial Intelligence Companies.  


We closed an US$11.8 million Series A funding led by Evolution Equity Partners, opened an office in Tokyo, announced an Amazon Alexa Skills partnership, a product integration with IBM Watson Studio, and were designated as a featured vendor for Microsoft‘s co-sell program.


We launched Neevo, the human intelligence half of our product equation, opened our third office in Porto and releases an alpha version of our Software-as-a-Service (SaaS) platform.


We launched our smart data platform and received a seed round of US$1.1 million from investors that included Sony, Amazon Alexa Fund, Portugal Ventures and Busy Angels.


CEO Daniela Braga founded the company in Seattle, WA and opened an R&D center in Lisbon, Portugal.


Daniela Braga

Founder & CEO

Daniela is the creator and driving force behind DefinedCrowd, with over eighteen years’ experience in speech technology in both academia and industry. Alongside her role as our CEO, she is also a regular guest lecturer at the University of Washington and author of more than 90 scientific papers and several patents. Previously at Microsoft, she was involved in the creation of Cortana. She then formed the Data Science team for Voicebox Technologies where she introduced crowdsourcing for big data solutions. She has a deep passion for people and enjoys keeping active through hiking, skiing and learning new things, from the latest technology to how to dance or sail.

João Freitas


João coordinates all IT and AI initiatives and manages the EU operations. He has more than 13 years’ experience in software development, machine learning and crowdsourcing, and holds a PhD in the areas of speech technology and human-computer interaction. João has filed several patents and published over 30 articles in peer-reviewed international conferences and journals. He is the author and co-author of a book and several chapters, and also a keen juggler.

Terence Fitzpatrick

Senior VP, Global Sales

Terence Fitzpatrick grew up in Switzerland and currently resides in Fairfield, CT with his wife and three year old daughter. He has led international operations, with responsibility for businesses in Europe, Asia, Latin America, Middle East and the United States. His efforts have had a high concentration of growth in emerging artificial intelligence markets to expand sales operations. As a seasoned professional with more than 30 years of technology and finance experience, Terence is known for driving company growth and delivering financial performance. He most recently served as Chief growth Officer at IPsoft where he led global sales, operations and development pipeline. Before that, Terence acted as Chief Growth Officer at to deliver conversational AI and automation to the world’s largest enterprises companies.

Francisco España

VP, Operations & GM Portugal

Francisco is a computer scientist with a strong passion for strategy, innovation, user experience and using software as a superpower. He joined DefinedCrowd because he found it intellectually seductive to directly influence the AI industry as it evolves and help companies transform themselves. After living abroad for 14 years, he made the move back home to Portugal in order to join our Lisbon-based team (although, in case his name doesn’t give it away, Francisco is also half Spanish.) When not on his laptop, you’ll find him riding motocross and being an amateur mechanic.

Teresa Nascimento

Chief People Officer

Teresa runs Human Resources, people development, talent acquisition and compensation at DefinedCrowd. Over the last 20 years she has worked across a range of HR disciplines as well as industries with companies such as Microsoft, Deloitte, and Millennium. Teresa´s background as a psychologist has helped her in her professional life to support leaders and teams as a coach and a mentor, which she loves.
Courage, drive and passion are some of the key characteristics that describe her personality and work style. Always with a twist of humor, sense of balance and team spirit, Teresa’s passion is to see others succeeding and growing both in their careers and personal lives. In her free time, she enjoys, travelling, meditating and live music.